Implementing Modern Financial Systems: Taking Your Bookeeper and Accountant to
the Next Level, by Doris Cahill, CPA and President of DMC Accounting + Technology Originally
published in Zweig White Newsletter
If we were to issue a report card to the AEC industry in regards to integrating
financial systems, the industry deserves a whopping C. Of course, this is just one
opinion, but having worked on close to 300 financial migrations/integration projects
in twenty years, that's my two cents.
Why? What aren't we doing to progress our financial systems? With Blackberries tm
, Palm tm devices, cell phones, Internet and the email at our fingertips, why are
we not getting an A in financial/project management reporting practices?
We are grossly underutilizing existing applications and we are not making the investment
in existing technologies and binding them together.
We should be ashamed to still re-key project or financial information into excel
because we've always done it that way. Also, many firms are still processing their
invoices in Word. The cost to re-key information will balloon your accounting department
to an incredible size. It's not uncommon in a 70pp AE firm to see a full time person
dedicating half their month to this task managing multiple re-iterations of financial
information and another two weeks to produce the invoicing. Fully automated firms
can get this done in the first week of a month. Excel tm and Word tm although easy
to use, is more often that not, riddle with financial errors and chasing a moving
number as financial information changes.
Our Rolodex and CRM (customer relation systems) do not integrate well with our reporting
systems. Solutions such as API technology and ODBC technology are available now
or have been available for years. These technologies programmatically have software
such as MSProject tm, Sales Logix tm update financial reporting systems automatically.
Specifically, this means “real time” not via batch processing. Without learning
new front-end applications you can position your firm to tie in existing applications
or choose new applications that tie in with this technology. It's worth mentioning
Excel does have ODBC capabilities but it's rare to see them in use in an accounting
department. If you see this at all it's with your project manager on his non-integrated
budget worksheet.
Can this scenario be your accountant department and how did your firm get to this
place? Surprisingly, it happens right under your own nose and under your own direction.
Often the accountant/bookkeeper/office personnel are initially selected with out
technology attributes in mind. Additionally, this person may not possess any accounting
knowledge at all. In fact, their first position may have been assisting with the
telephones, and then progressing to handling the checkbook as the owner is tied
up running the business. They are selected because they have trusted knowledge and
fill other critical roles as well, such as human resources and facilities management.
They likely invented the systems in place and are comfortable and use to them. An
owner frequently feels a special dedication to them as they could have been with
the firm since day one. They came to help you out a low pay initially. However,
they are now key to financial integration decisions or non-decision. Unfortunately,
if this sounds like you, your project managers have compounded the problem by advancing
non-integrated solutions so that can manage their projects. It's definitely you
if the accounting looks like a mess and timely reports are always one excuse away
from being produced.
As your firm grows your accounting department needs to grow. Grow in terms of new
systems and accounting knowledge, not just body count to get the job done the same
old way. It's not cheap, the initial price to get going seems expensive, but is
less if you measured it with the inefficiency costs and the lack of timely/accurate
information. Accounting is an expertise which personnel eventually need to receive
formal education to master. Accounting has value that is an untapped resource. Technology
exists, but we need to use it and educate on it. It's an untapped approach competitive
market.